For decades, the world's best branding has been reserved for products that slowly make people worse.

Beer looked cooler than buttermilk, Cigarettes felt rebellious, Health food came wrapped in beige with a leaf on the front.

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Somewhere along the way, wellness became a lecture. So we stole the other team's playbook. 

If vice can convince millions to drink poison, surely good design can convince a few people to eat an amla.

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But enough about us. Tell us about you: